Thursday, August 19, 2010

Volvo Targets Premium Segment, Aims to be Swedish BMW


Now that Volvo is under new management (that would be China's Geely Motors), the Swedish automaker wants to chart a new course... straight into BMW waters. The firm's newly appointed CEO (and former head of Volkswagen AG's U.S. operations), Stefan Jacoby, said he plans to reposition the brand's vehicles more upmarket and make China its biggest market.

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