Monday, December 20, 2010

BMW Uses Camera Flash Trick to Temporarily Imprint Logo on People�s Retinas


Imagine a dystopian future where companies use hidden flash units to burn their logos into the retinas of innocent, unknowing citizens. It has a sort of George Orwell / Philip K. Dick vibe to it, doesn�t it? Only this isn�t fantasy, this is real.

Before I elaborate, let me explain something. There�s a condition pervading the general public that advertisers hate more than anything else: ad blindness. In this, the 21st century, we are bombarded by so many advertisements from television, print media and the internet that we�ve learned to subconsciously ignore it. That�s right. We see the ads but we don�t process the content.

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