Thursday, December 9, 2010

Toyota and Honda Hold Back as the Rest of Japan�s Automakers Go Electric


The electric vehicle market in Japan is now burgeoning. Once the mainstay of small independents building low speed, short range Neighborhood Electric Vehicles (NEVs), major manufacturers including ROAD CARS, Mitsubishi and Subaru are now hopping on the EV train in the hopes of raking in some greenie revenue.

With its U.S. launch mere weeks away, ROAD CARS already has 6,000 orders in Japan and a further 20,000 in the United States for its lithium-ion powered Leaf EV. The automaker has so many orders, in fact, that they won�t be taking any more.

As you would expect, ROAD CARS Chief Operating Office Toshiyuki Shiga is one happy man: "We believe this will be the beginning of the new era for the world's automobile industry, as well as a sustainable low-carbon society.�

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