Thursday, January 20, 2011

GM to Drop Daewoo Name and Replace it with Chevrolet in South Korea


What started a few years back with the re-branding of Daewoo's portfolio to Chevrolets in select markets including Europe, is now being rolled out globally with the replacement of the nameplate in South Korea. From now on, all of the company�s new product introductions will be under the Chevrolet badge, while GM Daewoo Auto & Technology will change its company name to GM Korea Co. The Detroit automaker said the name change is expected to be completed by the end of the first quarter this year. Read more �

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