It's no secret that after many years of delays and setbacks, the Fiat Group will finally present the Lancia Ypsilon's replacement at the Geneva Salon in about two week from now. What isn't known is that the new Ypsilon, which will be offered for the first time ever in a five-door body style, will be sold in Great Britain and Ireland under the Chrysler badge.
Back in 2008, Fiat canned its plans to reintroduce the Lancia brand to the UK and other right-hand drive markets citing the global economic crisis as the main reason. But after the Italian firm forged an alliance with the Chrysler Group in 2010, the group's CEO Sergio Marchionne took the decision to merge the Lancia and Chrysler brands, and create a single full-line brand with different names from market to market.
No comments:
Post a Comment