In the past we�ve reported on American insurers that are offering lower premiums to young drivers in return for some of their privacy. The idea is that a camera or electronic �black box� is installed in a provisional licensee�s vehicle, which monitors driving behavior on the road. It�s Big Brother behind the wheel and a lot of parents � and a few reluctant teens � are more than willing to make the trade.
Now a UK based insurer called Marmalade will offer a similar package across the pond. The idea is a simple one: Marmalade will lease cars fitted with a data recorder (a.k.a. �black box�) to newly qualified drivers. Information on every journey is recorded and beamed back to the insurance company�s website analysis. This includes how fast the car accelerates, how quickly it corners and how harshly it brakes.
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