Subaru Revealed Behind 2011 Mediocrity Marketing Hoax; What do you Say Kia?

As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox (read here), we knew that this was some sort of devious viral marketing campaign.

It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that's the case with Subaru's effort to promote / convince us that the latest Legacy is the opposite of the so-called 'beige' mid-size sedans.

Read more �

Subaru Announces First All-New Boxer Engines in 21 Years

Fuji Heavy Industries Ltd. (FHI), Subaru's parent company, has released details on its third-generation four-cylinder boxer engine that will be available in 2.0-liter and 2.5-liter displacements. This is the first overall renewal since the second generation was introduced in 1989. The horizontally opposed flat 4 has been a mainstay of Subaru's Impreza, Forrester and Legacy models for some time.

Read more �

Subaru to Update its Lineup to help welcome the Toyobaru Coupe into the fold

Besides adding its upcoming unnamed coupe to the lineup, Subaru will be working to get a little pep back in its step by bringing out some new designs over the next few years. What can we expect from the all-wheel drive anti-SUV brand? Autoweek had an interesting article charting the upcoming changes in Subaru's lineup.

Starting with the chunky-monkey Legacy and Outback models that are relatively new, the only update to be expected is a mild refresh/facelift coming in the next three or four years.

Hopefully Subaru will decide on a corporate face that doesn't look like 'meh' and throw it on those two, because right now they're as beige as a Camry. I mean, if Volvo and Audi could make their crossover cars (the Cross Country and Allroad) look cool, why can't Subaru?

Read more �

Another Safety Recall for 2010/2011 Subaru Legacy and Outback

Following two previous recalls on unrelated issues in May and June, Subaru has announced a third recall on its new Legacy sedan and Outback vehicles. July's [...] recall affects a total of 809 of its 2010-2011MY Legacy and Outback models manufactured from April 28 through June 23, 2010, because an oil lubrication hole was not drilled on the 6-speed manual transmission.

Read more �

Subaru Issues Another Recall for 2010 Legacy Sedan and Outback Models

Many owners of the 2010 Subaru Legacy sedan and Outback will soon receive a second recall notification for their cars in a period of a little over two months. In May, the Japanese company recalled both models over a problem with the continuously variable transmission (CVT). This latest recall concerns a "defect in the steering roll connector".

Read more �