Tuesday, June 29, 2010

GM Plays Up German Heritage in New 2011 Buick Regal Campaign


These are some of the new print ads that General Motors will use to hype its all-new 2011 Buick Regal [a.k.a. the N.A. version of the European Opel Insignia] to U.S. buyers. The Detroit automaker agency has readied several messages, including one that says "Listen Closely and You May Detect a German Accent" and another one stating "We Didn't Start With a Clay Model. We Started With the European Car of the Year" - both hinting at the Regal's German roots.

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